Brand Management is the process of creating, developing, and supervising the progress of a brand. This course introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This course will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.

• Brand Management – Equity
• Brand Management – Equity Models
• Brand Management – Architecture
• Brand Identity and Positioning
• Brand Management – Promotion
• Brand Management – Extension
• Brand Management – Co-branding

Audience

This course is meant for all those student who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.

Prerequisites

We assume the reader has a basic knowledge of business administration and marketing concepts. Creativity, analytical thinking, strategic thinking, and good communication skills are a plus.