Social Media Marketing - Nigerias top IT and Business Management Training & Solution Company

Social Media Marketing

IT Certification Courses

Why Social Media Marketing Training

High Demand: Meet the demands of companies that are looking for online marketing experts.
Great Opportunity: There are great opportunity for exposure, and revenue for you or the company you represent.
Global Recognition: With Social media expertise be sure your product(s)/service(s)/brand(s) will get to where ever you want it to reach.

Social Media Marketing Training

Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

Skills Gained

Learn how to use online media to create social events that make you stand out and attract relevant, interested people
Harness the power of blogs to grow your content base, increase your credibility, and attract web traffic
Examine Twitter practices that really work, and figure out if (and how) Twitter can be used to promote your business
Learn how to monitor mentions of your company online and in social streams
Understand how to track your social media performance and which sources are driving your traffic
Determine whether Facebook is the right fit for your business
Learn how to use Facebook advertising to find leads and customers
A deep dive into LinkedIn — how to find relevant connections, how to get introductions, and how to optimize your profiles
Take a detailed look at why video matters, and how to best use it to drive traffic and credibility
Learn more about Google Plus and how to use it for your company
Get an introduction to Pinterest — whether it’s right for you, and how to use it for business applications
Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Who Can Benefit

Small Business Owners
Corporate Marketers
Public Relations Directors and Managers
Marketing Directors and Managers
Internet Marketing Managers
Events Marketing Managers
Product Marketing Managers
VP of Marketing/CMO
Social Media Coordinators
Social Media Managers
Website/Community Managers
IT Managers

Course Details

Finally, Get Answers and Get Busy!

If you’re like most marketing professionals, you’re realizing you need to get on board with Social Media Marketing and Social Networking. It’s evolved quickly. There’s no book, no resource and few people to turn to for advice — now that’s all changed. After this social media training you’ll know what you need to know from a seasoned expert in the field.

Convert Fans Into Customers – With the Right Direction, Tools and Guidance

Whether involved with business-to-business or business-to-consumer marketing, social media marketing will work for you. Understand how each of these media operate; their potential, the psychology, where you are losing revenue and more. You’ll learn to maximize results from the top social networks: Twitter, Facebook, YouTube, Instagram and the top business-to-business network, LinkedIn. You’ll know when you should be using video, cross-pollination techniques and other specific strategies. You’ll leave the class with direction, focus and your own game plan. We’ll show you how to harvest qualified leads using these marketing tools, and how to cultivate more sales for your business in this three-day workshop. Done Correctly, Social Media Marketing will work!

Introduction to Social Media

A true definition of social media
Zero moment of truth in social media
Myths and facts about social media
Branded case studies, both B2B & B2C, of successful businesses
Why social media is working for companies today

Twitter

Twitter Basics & Terminology

Introduction to Twitter
Why Twitter matters
Do you belong on Twitter

Twitter Landscape

Twitter.com
3rd party tools
Twitter and your mobile devices
Getting started using Twitter
LAB: Twitter Business Assessment

Establishing Your Twitter Presence

Finding the right people & accounts to follow in your business
How to search properly for information & competitors
The secrets to Twitter lists
Using Twitter lists as a powerful marketing tool
LAB: Finding Accounts To Follow

Twitter Strategies for Effective Marketing

How to contribute to the conversation
Finding your voice
Writing your tweets
How to monitor the conversation about your business
Using Twitter for lead generation

Advanced Twitter Marketing Strategies

Types of Twitter advertising
Getting started with Twitter ads
Twitter influence & Klout scores
Measuring your impact on Twitter
3rd party analytics
Case studies for best Twitter marketing strategies
LAB: Setting Up Your Listening Tools

Facebook

Facebook Fan Page

How to leverage Facebook’s timeline for maximum consumer reach
How to improve Facebook fan engagement
Creating status updates that work
How to grow active Facebook communities

Facebook Marketing

How to use polls & surveys that deliver results
Using Facebook offers to increase fans
Facebook events & marketing techniques
Using Facebook photos & videos in your marketing arsenal
LAB: Examining Your Facebook Fan Page

Facebook Advertising

New Facebook ad techniques that increase revenue
Basic, interests & advanced targeting techniques
Actions and bidding techniques
Ad metrics and how to figure out what is working

Google Plus

Google Plus Basics & Statistics

What is Google Plus
Why are so many businesses using Google Plus

The Google Plus Layout

How to navigate in Google Plus
How to find relevant conversations in Google Plus

Google Plus Marketing

How to establish your presence in Google Plus
Special features in Google Plus
How to build relative circles for your business
How to use Google Hangouts
Increase your visibility in SEO
LAB: Adding People to Your Circles

Instagram, Yelp, Foursquare

Introduction to the networks
Navigating the layouts
Keys to success on each platform
Business case studies

The basics and terminology

How to use LinkedIn as an HR machine.
How to find connections relevant to you and your industry.
How to use LinkedIn’s search feature for leads
Growing your network
LAB: Finding Connections

LinkedIn For Business

Adding applications to your profile
Your LinkedIn company page
Optimization strategies
How to use LinkedIn in your content marketing

Advanced LinkedIn Marketing Strategies

Using LinkedIn for everyday business
The right way to use LinkedIn groups
Lead generation techniques using LinkedIn
New features on LinkedIn
LAB: Finding Groups

Pinterest Basics

What you need to know
The Layout of Pinterest
Psychology Behind Pinteret Users
Pinterest Business Etiquette

Pinterest Marketing

Using Pinterest in Your Marketing Campaigns
Driving Traffic with Pinterest
Top Marketing Strategies to Use On Pinterest

Case Studies

Business Who Use Pinterest Successfully

Content Marketing

Introduction to content marketing

Why content is king
Definition of content marketing
The conversation prism
B2B & B2C case studies

Content marketing strategies

Goals and metrics
How to reach the right audience
Keyword research
Sharing and syndication
Lead generation
Content creation and curation

Measuring content marketing efforts

Website analytics
Tracking conversions
Strategic engagement strategies

Advanced content marketing strategies

Advanced Topics

Your social media policy

Case studies and examples
How to develop your policy

Where to look for the right people when building a Social Media team

Roles and responsibilities
Listening channels

Social media salaries

Measuring your social media efforts

Final thoughts