Social Media Marketing

Social Media Marketing Training

Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

Skills Gained

  • Learn how to use online media to create social events that make you stand out and attract relevant, interested people
  • Harness the power of blogs to grow your content base, increase your credibility, and attract web traffic
  • Examine Twitter practices that really work, and figure out if (and how) Twitter can be used to promote your business
  • Learn how to monitor mentions of your company online and in social streams
  • Understand how to track your social media performance and which sources are driving your traffic
  • Determine whether Facebook is the right fit for your business
  • Learn how to use Facebook advertising to find leads and customers
  • A deep dive into LinkedIn — how to find relevant connections, how to get introductions, and how to optimize your profiles
  • Take a detailed look at why video matters, and how to best use it to drive traffic and credibility
  • Learn more about Google Plus and how to use it for your company
  • Get an introduction to Pinterest — whether it’s right for you, and how to use it for business applications
  • Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
  • Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Who Can Benefit

  • Small Business Owners
  • Corporate Marketers
  • Public Relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Coordinators
  • Social Media Managers
  • Website/Community Managers
  • IT Managers

Course Details

Finally, Get Answers and Get Busy!

If you’re like most marketing professionals, you’re realizing you need to get on board with Social Media Marketing and Social Networking. It’s evolved quickly. There’s no book, no resource and few people to turn to for advice — now that’s all changed. After this social media training you’ll know what you need to know from a seasoned expert in the field.

Convert Fans Into Customers – With the Right Direction, Tools and Guidance

Whether involved with business-to-business or business-to-consumer marketing, social media marketing will work for you. Understand how each of these media operate; their potential, the psychology, where you are losing revenue and more. You’ll learn to maximize results from the top social networks: Twitter, Facebook, YouTube, Instagram and the top business-to-business network, LinkedIn. You’ll know when you should be using video, cross-pollination techniques and other specific strategies. You’ll leave the class with direction, focus and your own game plan. We’ll show you how to harvest qualified leads using these marketing tools, and how to cultivate more sales for your business in this three-day workshop. Done Correctly, Social Media Marketing will work!

Introduction to Social Media

  • A true definition of social media
  • Zero moment of truth in social media
  • Myths and facts about social media
  • Branded case studies, both B2B & B2C, of successful businesses
  • Why social media is working for companies today


Twitter Basics & Terminology

  • Introduction to Twitter
  • Why Twitter matters
  • Do you belong on Twitter

Twitter Landscape

  • 3rd party tools
  • Twitter and your mobile devices
  • Getting started using Twitter
  • LAB: Twitter Business Assessment

Establishing Your Twitter Presence

  • Finding the right people & accounts to follow in your business
  • How to search properly for information & competitors
  • The secrets to Twitter lists
  • Using Twitter lists as a powerful marketing tool
  • LAB: Finding Accounts To Follow

Twitter Strategies for Effective Marketing

  • How to contribute to the conversation
  • Finding your voice
  • Writing your tweets
  • How to monitor the conversation about your business
  • Using Twitter for lead generation

Advanced Twitter Marketing Strategies

  • Types of Twitter advertising
  • Getting started with Twitter ads
  • Twitter influence & Klout scores
  • Measuring your impact on Twitter
  • 3rd party analytics
  • Case studies for best Twitter marketing strategies
  • LAB: Setting Up Your Listening Tools


Facebook Fan Page

  • How to leverage Facebook’s timeline for maximum consumer reach
  • How to improve Facebook fan engagement
  • Creating status updates that work
  • How to grow active Facebook communities

Facebook Marketing

  • How to use polls & surveys that deliver results
  • Using Facebook offers to increase fans
  • Facebook events & marketing techniques
  • Using Facebook photos & videos in your marketing arsenal
  • LAB: Examining Your Facebook Fan Page

Facebook Advertising

  • New Facebook ad techniques that increase revenue
  • Basic, interests & advanced targeting techniques
  • Actions and bidding techniques
  • Ad metrics and how to figure out what is working

Google Plus

Google Plus Basics & Statistics

  • What is Google Plus
  • Why are so many businesses using Google Plus

The Google Plus Layout

  • How to navigate in Google Plus
  • How to find relevant conversations in Google Plus

Google Plus Marketing

  • How to establish your presence in Google Plus
  • Special features in Google Plus
  • How to build relative circles for your business
  • How to use Google Hangouts
  • Increase your visibility in SEO
  • LAB: Adding People to Your Circles

Instagram, Yelp, Foursquare

  • Introduction to the networks
  • Navigating the layouts
  • Keys to success on each platform
  • Business case studies


The basics and terminology

  • How to use LinkedIn as an HR machine.
  • How to find connections relevant to you and your industry.
  • How to use LinkedIn’s search feature for leads
  • Growing your network
  • LAB: Finding Connections

LinkedIn For Business

  • Adding applications to your profile
  • Your LinkedIn company page
  • Optimization strategies
  • How to use LinkedIn in your content marketing

Advanced LinkedIn Marketing Strategies

  • Using LinkedIn for everyday business
  • The right way to use LinkedIn groups
  • Lead generation techniques using LinkedIn
  • New features on LinkedIn
  • LAB: Finding Groups


Pinterest Basics

  • What you need to know
  • The Layout of Pinterest
  • Psychology Behind Pinteret Users
  • Pinterest Business Etiquette

Pinterest Marketing

  • Using Pinterest in Your Marketing Campaigns
  • Driving Traffic with Pinterest
  • Top Marketing Strategies to Use On Pinterest

Case Studies

  • Business Who Use Pinterest Successfully

Content Marketing

Introduction to content marketing

  • Why content is king
  • Definition of content marketing
  • The conversation prism
  • B2B & B2C case studies

Content marketing strategies

  • Goals and metrics
  • How to reach the right audience
  • Keyword research
  • Sharing and syndication
  • Lead generation
  • Content creation and curation

Measuring content marketing efforts

  • Website analytics
  • Tracking conversions
  • Strategic engagement strategies

Advanced content marketing strategies

Advanced Topics

Your social media policy

  • Case studies and examples
  • How to develop your policy

Where to look for the right people when building a Social Media team

  • Roles and responsibilities
  • Listening channels

Social media salaries

Measuring your social media efforts

Final thoughts

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