Digital Marketing

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Why J-Prime Digital Marketing?

• Our classes are capped at 15 participants, this is NOT a mega-seminar or conference.

• You’ll get the same training that we’ve taught to companies.

• Get focused, action-oriented training to grow your expertise.

• Get CERTIFIED by leaders in the Digital Marketing Industry.

• An intimate, customized training with limited participants for a hands-on experience.

46 Latest Digital Marketing Tools for 2022

Digital Marketing Tools

  1. Google Analytics
  2. Google Tag Manager 
  3. Campaign URL Builder
  4. AdStage
  5. Hotjar
  6. Google AdWords

Content Marketing Tools

  1. Flipsnack
  2. Yoast
  3. Google Keyword Planner
  4. Google Search Console
  5. Outgrow Quiz Maker
  6. Grammarly

SEO Marketing Tools

  1. SEMrush
  2. Ahrefs
  3. MOZ
  4. ScreamingFrog
  5. Buzzstream

Email Marketing Tools

  1. Mailchimp
  2. Stripo
  3. Mailgun
  4. Deskera CRM
  5. GlockApps
  6. Intercom

Social Media Marketing Tools

  1. Loomly
  2. Buffer
  3. Later
  4. Sprout Social
  5. Hootsuite

Marketing Design Tools

  1. Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  2. Unsplash
  3. Canva
  4. Desygner
  5. Gimp
  6. Sketch
  7. Figma

Video marketing tools

  1. Adobe Creative Cloud (Premiere Pro, After Effects, Audition)
  2. Soundstripe
  3. Milanote
  4. Vimeo
  5. Loom

Marketing Communication & Collaboration Tools

  1. Jira
  2. Trello
  3. Typeform
  4. Slack
  5. ProofHub
  6. CoSchedule

Web Design & Digital Marketing Training

Learn Web Design and discover all of the most important features of Digital Marketing /online marketing in a hands-on, intimate digital marketing class. See why participants rave about J-Prime Digital Marketing Training – get results and grow your skills with a comprehensive program.

Many marketers, business professionals  and PR leaders don’t understand online marketing – yet it is the highest growth area in business and one of the leading ways that businesses and organisations are transforming. Staying up to date on the latest marketing skills is essential to your career success. Our digital marketing course will cover everything you need to successfully create and execute a digital marketing strategy for your organisation.

Digital Branding

Digital branding is a brand management practice that uses a blend of online branding and digital marketing to develop a brand over a range of digital spots, including media content, internet-based relationships and device-based applications.

We offer professional digital marketing /digital branding services. Contact us: 08061123298

Digital Marketing Specialist

Digital PR

Digital PR is the intersection of traditional public relations, content marketing, SEO, and social media. Digital PR is an online marketing strategy used by businesses/organisations to increase their online presence. A Digital PR organisation network with bloggers, websites, journalists and Social media and send online press releases to gain high-quality social media mentions, backlinks, and improve their Search Engine Optimisation.

Benefits Digital PR

  • Grows website traffic
  • Builds brand
  • Improves SEO rankings
  • Generate leads
  • Increase sales

Display Advertising

The core purpose of display advertising is to convey general advertisements and brand messages to site visitors. Digital display advertising is graphic advertising on social media, forums, Internet websites, apps… through banners or other advertising formats made of images, text, audio and video.

Local Online Marketing

Local online marketing is the blend of techniques small businesses use to increase their visibility online. By following best practices, your business could appear first in local searches.

10 surefire tips to promote your local business online

  1. List Your Business Online
  2. Leverage Social Media
  3. Promote Your Business on Video Platforms
  4. Generate Content Around Your Brand
  5. Join and Be Active in Online Communities
  6. Use influencer Marketing
  7. List Yourself on Local Business Directories
  8. Optimize for Local SEO
  9. Collect and Respond to Reviews
  10. Spy on Your Competitors

Digital Marketing Course

Digital Marketing Strategy

• The size & importance of digital marketing

• Future trends in digital marketing – growth and future opportunities

• The steps to creating a digital marketing strategy

• Building a strategy from the ground up

• Integrating digital marketing into existing marketing plans.

Websites: Usability, Conversion Planning

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

• Conversion planning

• Conversion optimization

Website Analytics

• Key terms associated with website measurement (terminology + definitions)

• Analyzing the traffic to your website

• Differentiating between high quality and low quality traffic

• Understanding the behavior of website visitors

• Using analytics to drive insights and optimization

Search Engine Optimization

• What SEO is and how search engines work

• Keyword analysis and optimization

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimization for search engines

• Building your search engine optimization plan

Online Reputation Management

Discover the power of online reputation management including review sites & creating a strong branded presence

Email Marketing

• The role that email marketing plays in a digital marketing strategy

• Email marketing legal compliance

• Steps to building an effective email marketing campaign

• Email marketing optimization: List building, subject lines, driving action, best practices

• Email marketing analytics

Online Advertising

• Why digital ads are powerful

• How digital ads are purchased (CPC, CPM, Bidding systems)

• Terminology associated with digital advertising

• Retargeting, programmatic buying and advanced digital advertising features

• Types of digital advertising (what they are, how they work, when to use them, how to optimize): – Search ads, display ads, video ads, social media ads, mobile ads

Mobile Marketing

• Mobile website optimization

• Mobile search

• Mobile ads

• Mobile email

• Mobile apps

• Mobile shoppers, future of mobile + trends

Managing Digital Campaigns

• Planning a digital campaign versus ongoing digital marketing

• Harnessing the power of digital technology in integrated campaigns

• Steps to building integrated digital campaigns

Creating and Measuring a Digital Strategy

We’ll wrap up by covering how to create a solid digital marketing strategy and measure the success of your efforts.

Social Media Strategy

• Listening and assessing the landscape

• Defining your marketing strategies

• Identifying your target audience

• Creating your content strategy

Social Media Best Practices

• Implementation best practices

• Commenting/response strategy and how to deal with both negative and positive comments

• Content optimization tips that apply across social networks

Social Networks

• How the network works

• How big it is

• Who uses it

• How businesses use it (with examples and case studies)

• Setting up your business on the network

• Best practices

• Tips, tricks & optimization

Social Networks (Continued)

• Facebook

• Twitter

• LinkedIn

• Blogging

• Instagram

• Pinterest

• YouTube/Video Marketing 

• We will also discuss; SnapChat, Tumblr, Vine, Periscope/Meerkat, Google+, Slideshare, Flickr, discussion forums, review sites and more.

Efficiency and Effectiveness

• Visual Social Marketing: Creating powerful visuals to support your strategy

• Tools to Drive Success: Using tools to get more from your social media implementation (and how to choose the right tools)

• Creating Workflows: Creating social media workflows using proven tools to stay focused on what counts

• Time Management: Managing your time to maximize your results and improve your return on investment

• Strategies for Success: Strategies that will help you stay focused and improve your results

Measuring Social Media

• Measuring social media is absolutely vital to driving results from social media.

• Measurement and reporting tools (and when you need them)

• Analyzing the results of your efforts

• Adapting your strategy to improve results

• Choosing KPIs to judge your success

• Calculating ROI

Getting Started Successfully

• Choosing where to start

• Putting together your work process (daily, weekly, monthly)

• Prioritizing your next steps

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